In a store that sells smartphones, tablets and smartwatches, a good layout revolves around devices customers can pick up and try. GRiPZO helps you do that safely. Our mechanical mounts lock demo devices on the display while customers use them, and staff release them with a key in seconds. Below you find practical tips for a layout built around secured, hands-on devices.
Put secured demo devices at the heart of your layout
Many customers compare devices online and then visit a store to see and feel them. The demo devices on your display are the reason for that visit. Plan your layout around them, instead of treating them as an extra.
Place secured devices along the customer route
Think about the route a customer takes through your store. Where do they enter, where do they slow down and where do they look first? Place your most popular secured devices along that route, so they are easy to find and easy to try. Group them in clear zones, for example smartphones, tablets and wearables.
Keep secured displays in view of your staff
Place displays where your team can see them from the counter, with good lighting and open sightlines. A secured device in a visible spot makes a theft attempt even less attractive, and staff can easily step in when a customer wants help.
Make secured devices easy to use
A mount should never get in the way of trying the device. A GRiPZO mount holds the device with adjustable steel grips and a mechanical lock, so customers can pick it up and use the screen and buttons normally. There are no cables limiting how far the device can move and no alarms that go off at the wrong moment.
Place devices at a comfortable height, avoid strong glare on the screens and keep them charged and switched on. See our mounts for smartphones, tablets and smartwatches.
Plan for opening and closing
Your layout also affects how quickly your team can open and close the store. With the quick release, staff take all devices off the display in seconds for safe storage at night and put them back in the morning. Keep displays easy to reach, so this routine stays quick.
Frequently asked questions
Is a layout built around demo devices worth it?
That depends on your store, but letting customers try devices gives them more confidence to buy. Start small, measure the results and expand what works.
How do I secure expensive devices without spoiling the experience?
Use mechanical mounts that let customers use the device freely while it stays locked. Staff release a device with a key when needed.
Where do I start with a new layout?
Start with one zone, for example your newest smartphones. Test the layout there and roll it out further once you see what works.
Want advice on securing your displays? View our products or contact us.